About Feri Niroomand

A Legacy of Artistry, Integrity & Experience
Broker Associate – DRE #00811861

Born and raised in Tehran, Feri Niroomand moved to the United States at age 18 to pursue her education and a new life rooted in creativity and purpose. After earning her Master’s Degree in Fine Arts from UC Berkeley, she discovered her true calling in real estate—where her artistic eye, people-first approach, and steady intuition became the foundation of a thriving 40+ year career.

Feri began selling real estate in 1978 and has since become one of the East Bay’s most respected and successful agents. Known for her warmth, honesty, and straightforward style, she has guided generations of clients through every market condition with calm confidence and a genuine care for their goals.

A Proven Record of Success

Over the decades, Feri has built a career defined by excellence, consistency, and results. Together with her daughter Negar Souza, she has completed more than 450 transactions, representing over $400 million in sales throughout the Bay Area, San Francisco, Marin, and Lamorinda.

Her achievements include:

• Top 1 % of realtors Nationwide 

• Voted “Best Real Estate Team” in El Cerrito (2022 – 2025)

• Company-Wide Top Producing Team at Red Oak Realty for more than a decade

• Recipient of the Red Oak Manager’s Award for Excellence (2007 & 2008)

• Member of Leading Real Estate Companies of the World®, giving clients national and international exposure

Her rare dual expertise in both residential and commercial real estate offers clients a well-rounded perspective few agents possess—a skillset that allows her to see opportunity and value from every angle.

An Approach Built on Trust & Insight

Feri’s fine arts background gives her a unique lens through which to view every property. She has an instinctive sense for design and space, helping clients see not only what a home is—but what it can become. Clients describe her as calm, intuitive, and deeply ethical. She’s known for her ability to listen carefully, offer candid advice, and negotiate with grace and precision.

Her guiding principle is simple: “We always encourage our clients to explore their ideas about what a house will do for them—but most importantly, we keep their interests at heart.”

Rooted in the East Bay

Feri has called the East Bay home for decades and continues to be an active community presence. Her longstanding relationships—with clients, colleagues, and neighbors alike—are built on respect, consistency, and a shared love of this region. Alongside Negar, she proudly supports local schools and nonprofits, contributing time and resources to causes that uplift children, families, and community life across El Cerrito and beyond.

A Lasting Legacy

For Feri, real estate has always been about connection—connecting people to homes, to neighborhoods, and to one another. With more than four decades of success, she remains as passionate and dedicated as ever, continuing to inspire trust, loyalty, and admiration from those who work with her.

Why clients trust Feri

Clients trust Feri because she blends artistry with deep market expertise. Her fine arts background allows her to see possibilities others might overlook, while her decades of experience ensure rock-solid guidance and results. She has earned her place among the East Bay’s most accomplished Realtors, but beyond the accolades, it’s her approachable, honest, and direct nature that clients value most. With Feri, people feel heard, cared for, and supported at every step of the journey.