Our Story

Negar Souza & Feri Niroomand
DRE #01701667 / #00811861

For us, real estate is more than a career—it’s a calling and a family legacy. Together, as a mother–daughter team, we’ve guided hundreds of families through one of life’s most important transitions, always with integrity, creativity, and care at the center of what we do.

A Proven Record of Success

Over the past two decades, we’ve successfully handled more than 450 transactions in residential and commercial real estate, closing over $400 million in sales across the Bay Area, San Francisco, Marin, and Lamorinda. Our results speak for themselves:

• Ranked in the Top 1.49% nationwide by RealTrends (2022)

• Voted El Cerrito’s Best Real Estate Agent by the Chamber of Commerce (2022)

• Consistent Top Producing Team at Red Oak Realty: 2004–2006, 2014, 2016–2022

• Recipient of the prestigious Red Oak Manager’s Award (2007 & 2008)

• Recognized leaders in luxury real estate as members of Leading Real Estate Companies of the World®, ensuring our listings receive national and international exposure

Negar has also earned the designations of Certified Residential Specialist (CRS), held by only 3% of Realtors nationwide, and Senior Real Estate Specialist (SRES), providing tailored expertise to clients aged 55 and older.

What Makes Us Unique

Community-Centric & Well-Connected
We’re more than Realtors—we’re deeply rooted community members. Our long-standing relationships give us an extensive network that helps our clients secure the best prices, multiple offers, and strong positioning in competitive markets.

Creative, Evolving, and Quick on Our Feet
Every transaction is unique. We bring “outside-the-box” thinking, adaptability, and cutting-edge tools to ensure smooth, stress-free experiences. When challenges arise, we’re known for our resourcefulness and ability to find solutions quickly.

Data-Driven & Fierce Negotiators
We love the numbers—and we use them strategically. From pricing to market analysis, we ensure expectations align with reality, always fighting to secure the very best outcome for our clients.

Committed to Giving Back
Building community through real estate is not just a tagline—it’s our philosophy. We proudly donate time and resources to local schools, nonprofits, and youth programs, including:

• Madera Elementary Foundation

• Korematsu Middle School Fund (including a sports scholarship founded by Negar)

• El Cerrito High School Student Activity Fund

• Jack McGovern Coats’ Disease Foundation

• ROOF, Step One Preschool Sue Britson Fund, Albany/Berkeley Girls Softball, Ohtani, El Cerrito Youth Baseball, and the Epilepsy Foundation of Northern California

Why Clients Choose Us

Our clients describe us as approachable, detail-oriented, and tenacious—professionals who go above and beyond while making the process feel personal. With hundreds of 5-star reviews across Yelp, Zillow, and Facebook, we’re proud of the reputation we’ve built for excellence.

In Closing

We love what we do—and it shows. Whether you’re buying your first home, upsizing, downsizing, or investing, our goal is to exceed expectations every step of the way. Let’s sit down and talk—we’d be honored to guide you on your journey.